The No-Lo Revolution: How Low and Non-Alcoholic Drinks Are Transforming Social Norms
On a balmy late summer evening, nestled in a moderately trendy bar in any major city, a group of twenty-somethings lounges with flashy, elaborately crafted cocktails. At a closer look, however, it becomes apparent that nearly all these drinks are strictly non-alcoholic (not an assumption; I confirmed it with the bartender). At first, I thought ...